YouTube x the White House Easter Egg Roll
Brought YouTube Kids from the screen to the real world, transforming enriching, kid-friendly content into immersive family experiences.
The Brief
Drive positive brand perception among policymakers by showcasing the high-quality, made-for-kids content on YouTube Kids through joyful, uniquely YouTube family experiences.
The Idea
Anchor a drumbeat of high-impact activations around the historic White House Easter Egg Roll to engage policymakers and their families at both scale and in intimate settings.
The Experience
Headlined the White House Main Stage: Secured top creator Go with YoYo to headline the Bunny Hop Stage, getting thousands of kids and families up and moving.
Partnered with the First Lady’s Office: Strengthened executive relationships with multiple YouTube leaders attending the First Lady’s annual brunch.
Hosted the “Hoppy Hour” Family Festival: Extended our footprint with an intimate, all-day festival featuring creator-led storytimes, yoga, and sing-alongs. Families embarked on an “Explorer Challenge”—following a progress-bar “yellow-brick road” through creator zones to earn educational patches and customize their own YouTube Kids explorer hats.
The Impact
Engaged a critical audience in partnership with the White House.
children, parents, and educators engaged on the South Lawn
policymakers, Hill staffers, and cabinet members attended our Hoppy Hour event
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