Portfolio
Different challenges. One through line: work anchored in human truths that drove results.
PROJECT 01YouTube TV World Cup Campaign
Harnessed the 2026 FIFA World Cup to drive YouTube TV’s biggest tentpole acquisition moment.
PROJECT 02YouTube x the 2026 Milan Cortina Winter Olympics
Turned YouTube into the digital epicenter of the 2026 Winter Olympics.
PROJECT 03YouTube x the White House Easter Egg Roll
Brought YouTube Kids from the screen to the real world, transforming enriching, kid-friendly content into immersive family experiences.
PROJECT 04YouTube Impact Report
Reimagined flagship annual report, pairing economic data with authentic creator stories to demonstrate that YouTube drives American jobs, businesses, and culture.
PROJECT 05Consumer Electronics Show
Architected a comprehensive, full-funnel program at the Consumer Electronics Show (CES) to engage top business partners at the start of the year and spotlight the latest and greatest Google innovation.
PROJECT 06State Department Music Diplomacy Partnership
Reignited a historic Cold War legacy for the digital age, forging a first-of-its-kind public-private partnership between YouTube and the U.S. Department of State to power cultural diplomacy around the world.
PROJECT 07YouTube & Google Youth Safety Campaign
Developed the first-ever joint YouTube and Google youth safety media campaign, uniting cross-company product, policy, and marketing teams to showcase efforts to help make the internet safer for kids and teens.
PROJECT 08Leadership Circle @ Google Marketing Live
Led the strategy and execution of Leadership Circle, the flagship executive track within the Google Marketing Live advertisers event, uniting 130+ top CMOs and agency leaders to candidly discuss industry challenges and celebrate marketing’s role in driving business growth.