Consumer Electronics Show
Architected a comprehensive, full-funnel program at the Consumer Electronics Show (CES) to engage top business partners at the start of the year and spotlight the latest and greatest Google innovation.
The Brief
Accelerate client partnerships and revenue by uniting Google’s B2B and B2C teams around a single narrative that showcases how Google is shaping the future of technology and marketing.
The Idea
Build a multi-touch series of events and exclusive, “only-by-Google” experiences that enable Sales teams to cultivate relationships at every level and engage clients across scaled and 1:1 forums with a cohesive story woven throughout.
The Experience
Launched the “Inside Innovation” Executive Forum: Created and produced a flagship forum that enabled priority CMOs to explore and discuss the future of technology directly with senior leaders across Google Hardware, VR/AR, Google Assistant, and YouTube.
Hosted a 600-Person Client & Partner Cocktail Reception: Cut through the chaos of CES by taking over the Waldorf Astoria Skybar & Tea Lounge immediately following Inside Innovation, creating a vibrant central hub where hundreds of clients and agency partners connected with Google leadership over craft cocktails, elevated bites, and interactive product demos.
Curated an Intimate C-Level Leadership Dinner: Deepened relationships with 60 of our highest-priority brand and agency C-suite executives at the acclaimed Las Vegas restaurant Twist, pairing world-class culinary hospitality with candid, peer-to-peer conversations alongside 20 of Google’s top executives.
Created a Central Google Drop-In Hub: Based on the insight that it is notoriously difficult to grab a quick bite or last-minute table at CES, we took over Bardot Brasserie at our home-base hotel, the Aria—giving Sales teams an informal, all-day space to connect with clients over food and drinks while senior Google executives dropped in for casual meet-and-greets.
Transformed Hotel Suites into All-Day Meeting Centers: Converted Aria suites into custom-branded executive meeting spaces outfitted with top-of-the-line hospitality and amenities, giving Sales a seamless environment to host critical annual kickoff and joint business planning meetings.
The Impact
Engaged our highest-priority advertising and agency partners to kick off annual business planning.
clients and agency partners engaged across our Las Vegas footprint
1:1 executive and sales meetings hosted across our suites and drop-in hub
partners and marketers hosted at our flagship evening reception
CMOs and C-suite executives engaged across Inside Innovation and our leadership dinner
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